Social Media Site Standings a Poor Predictor of Electoral Outcome in California’s 36th Congressional District

Although as observed in my earlier post, progressive challenger Marcy Winograd had significantly more friends/followers/subscribers on Facebook, Twitter, and YouTube than incumbent Jane Harman going into the Democratic party primary for California’s 36th congressional district, Harman handily won the election with 59% of the vote versus 41% for Winograd. In terms of raw numbers, Harman received 22,446 votes versus 15,732 for Winograd. As it turns out, the great majority of those voting in the primary followed neither candidate on social media sites.

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